Erica Flener

Erica Flener graduated from UC Berkeley with High Distinction, before pursuing her MA in Counseling.

She began her journey in education by serving on the Sacramento City Unified School District as the Student Board Member when she was a high school student. She then went on to assist students with disabilities at UC Berkeley and proceeded to work as a college counselor for Americorps. Since then, she spent seven years as Assistant Director of Admissions & Undergraduate Studies, for both undergraduate and graduate programs at UCLA, including within the School of Theater, Film, and Television. At UCLA, she also advised undergraduate students, taught an academic readiness and life skills course, and facilitated workshops on serving students with learning differences.

Erica has served as a freshman application reader for UC Berkeley and sits on the California Alumni Association Scholarship Committee, where she evaluates and interviews scholarship applicants.

Erica has also consulted for the Admissions Office of Pepperdine University and Chapman University.

Ethan Sawyer is a nationally recognized college essay expert and sought-after speaker. Each year he helps thousands of students and counselors through his online courses, workshops, articles, products, and books, and works privately with a small number of students. 

Raised in Spain, Ecuador, and Colombia, Ethan has studied at seventeen different schools and has worked as a teacher, curriculum writer, voice actor, motivational speaker, community organizer, and truck driver. He is a certified Myers-Briggs® specialist, and his type (ENFJ) will tell you that he will show up on time, that he'll be excited to meet you, and that, more than anything, he is committed to—and an expert in—helping you realize your potential. 

A graduate of Northwestern University, Ethan holds an MFA from UC Irvine and two counseling certificates. He lives in Los Angeles with his beautiful wife, Veronica, and their amazing daughter, Zola. 


Here are two things you should know about our team

1. More than 80% of the students we work with gain acceptance into one of their top choice schools, and 98% of those who have applied to the Top 50 schools have been accepted. 

2. But we don't base our success solely on our students' college acceptances.

Why? Because there are so many other things that our students have done well (GPA, SAT/ACT, Extracurriculars, Life) before meeting us that have prepared them to write a great personal statement. Instead:

We measure our success in other ways...

  • Each time a student tells us that working with us has made him a better writer
  • Each time a student tells us we've helped her gain confidence
  • Or when we receive a testimonial like this:

Ethan you are truly a unique soul, and the things you have taught me about life, the future, writing, communicating, and people are some of the most valuable lessons I have learned in my whole life. I couldn't have picked a better leader to guide me through my college application journey and my first semester of Senior year. If I could go back and change any aspect of my experience with you I would not change a single thing, and I mean that literally. I grew so much from this process with you, and I truly feel as though we have become friends. Today in class, our assignment was to write down our top 5 heroes, and you were on my list. Why? Because you have spent a majority of your life helping others discover what makes them special and different. You not only guide students through the application process, but help motivate us to become the leaders of tomorrow. You never judged me and are always optimistic. I admire your values Ethan, and I will always look up to you as a role model. Thank you for all of your help.

That's how we know we've made a real impact. And that's why we love our work.

But we also don’t mind bragging a little. And, because parents are sometimes curious, we’ve compiled a list of acceptances from the past year (2015):


Click here for 2015-2016 Acceptances and Testimonials

more Testimonials:

“Working with you on college essays was an unforgettable experience. You taught me how to find myself in a whole new way and made me feel like my story mattered."

- Zuleyma G.

“Mr. Sawyer, it has been incredible working with you. Your expertise was immediately apparent from your knowledge of many universities, to your organized planning through online documents, and your meaningful insight that was personal, not just objective. You have taught me not only how to write powerful essays that catch the best colleges’ attention, but also cogent papers for all my future writing. You also helped me through some very tough times and you seemed to truly understand my struggles in a way that not many could. For all this, I sincerely thank you. You have done more for me than I could have imagined.”

- Grant K.

“Through this process you have helped me shape my story and, in a way, it has been a healing process. You were an indispensable asset through my college application process. Thank you for loving what you do.”

- Adriana S.

Parent references available upon request. Just ask.

Unlimited 1-on-1 Packages

See below for a detailed breakdown of the "Unlimited Packages" process, each of which includes some work with me (Ethan) and some work with my coaches.

COMMON APP + 3 SCHOOLS unlimited PACKAGE – $4,500

Complete your entire Common App application, PLUS the UC application, including

  • Common App Main personal statement (650 words)
  • Common App Activities List
  • Common App Additional Info statement
  • Supplements for any THREE schools
  • Complete Guide to Writing the "Why us" Statement
  • Complete Guide to the Interview
  • As many sessions as needed

See below for a detailed breakdown of this process.

Note that students applying to the Univ. of California (UC schools) can opt to trade out two schools for the UC application (which is a separate application). This would then include the Common App, supplements for ONE school, plus: 

  • UC Personal Insight Question 1 of 4 (350 words)
  • UC Personal Insight Question 2 of 4 (350 words)
  • UC Personal Insight Question 3 of 4 (350 words)
  • UC Personal Insight Question 4 of 4 (350 words)
  • UC Activities List
  • UC Additional Info statement

COMMON APP + 6 SCHOOLS unlimited PACKAGE – $6,000

Complete your entire Common App application, PLUS the supplements for six schools, including:

  • Main personal statement
  • Common App Activities List
  • Common App Additional Info statement
  • Supplemental essays for SIX schools
  • Myers-Briggs assessments and feedback
  • School List assistance with our College List Expert (optional)
  • Complete Guide to Writing the "Why us" Statement
  • Complete Guide to the Interview
  • Complete Guide to Getting Great Teacher Recommendations
  • As many sessions as needed

Note: UCs count as 2 schools, as UCs require a separate application with four 350-word essays.

COMMON APP + 10 Schools unlimited Package – $8,000 (MOST POPULAR)

Complete your entire Common App application, PLUS the supplements for ten schools. Includes everything listed in the COMMON APP + 6 SCHOOLS package above.

Note: Additional charge of $1,000 if applying to UC or UT schools, as each requires a separate application, and UC application would count as one of three schools in package.

if you'd like to work only with ethan: 

Please inquire for rates:

DETAILED BREAKDOWN OF the unlimited packages PROCESS

Each student that works with the College Essay Guy Team will receive guidance from:

Ethan Sawyer (The College Essay Guy)
Erica Flener (College Counselor and List Specialist)
College Essay Specialist

Kendra Kinnison (Personal Accountability Coach)

Here's how it works:

1. You (the student) complete 2-3 hrs of pre-work that includes a college preferences questionnaire, a Myers-Briggs personality assessment, plus brainstorming exercises for personal statement, Activities List and Additional Info section. When these are complete, you share them with our team and then:

2. I (Ethan) review what you’ve sent, while our college list expert follows up with you via email to ask any additional questions she has about your college preferences. Next:

3. You meet with me two to three times to discuss overall application strategy, your Common App main essay and primary supplemental essays (we will determine these together). 

4. Once our college list expert has finished creating your preliminary college list, you meet with her to discuss the list and then we provide you with the resources to research the schools listed. Once you feel ready to begin your essays and your college list research:

5. You meet as many times as needed with one of my essay coaches to draft essays. During this time, I meet with your coach on a weekly basis to discuss your progress (in other words, I oversee the entire process). Once your essays are in good shape:

6.. You meet with me for a final review of all of your essays before clicking “submit.” 

  • Goal completion date for Early Action/Early Decision schools is Oct. 20th. Goal for having all applications done is end of November, so that all may enjoy a quiet December while everyone else works frantically to submit applications that you have already submitted.


Do you cover all aspects of the college application process (not just essays)?
Yes. Though the company is called College Essay Guy (because that's what Ethan has become known for in the industry), we have a good deal of expertise (and a combined 27 years experience) counseling students through the process. In short: we can do it all.

Can I see what it’s like to work with Ethan?
Sure. Here’s a 45-min private YouTube video in which Ethan gives 45 tips on their entire college application process and this 1-hr video is a great introduction to his style and process.

Where do sessions take place?
Online via Skype, email and Google docs.

Where have your students been accepted? 
All the Ivies, as well as many other amazing schools. Click here for 2015-2016 Acceptances and Testimonials. It's important to note that our services are advisory in nature and we can't (of course) guarantee admission to a highly selective school. But we can put together the best application and essays to demonstrate your gifts, skills and values.

Do you write essays for students? 
No. The essays submitted will be the original work of the student. 

What if I (student) am not a good writer?
The process may take a bit longer. That’s okay with us.

What advice do you have as I begin the process?
We highly recommend developing a balanced college list. Most students, for example, fixate on 1 or 2 highly selective (usually Ivy-League) schools, but we find the students who are most happy with the process are those who helped develop a wide range (usually nine schools) with around 3 reach, 3 maybe, and 3 likely.

Do you help students develop college lists?
We do! We work with an extremely experienced college list specialist and the fee for this service is included in the rates above.

Can I see some essays from past students? 
In terms of sample essays, here are the essays written by the four students at the top of the 2015-2016 Acceptances and Testimonials page.

Can my son/daughter meet Ethan to make sure they will get along?
Absolutely. I (Ethan) am available for 15-min get-to-know-you Skype calls with those serious about working together one-on-one. You can email me directly at:

Scope of Services

A. College Essay Guy responsibilities include providing the services indicated in the selection option(s) above.

B. Parent and student responsibilities include:

  1. Disclosing in a timely manner all student’s academic and psychological history, including report cards, official score reports from standardized tests, and reports of any disciplinary actions 

  2. Maintaining regular communication with College Essay Guy Team (henceforth “CEG”) 

  3. Meeting CEG deadlines for submission of essays and completion of assigned tasks 

  4. Scheduling of and making college visits (if applicable) 

  5. Maintaining communication with the student’s high school counselor and following the requirements of the student’s high school guidance office 

  6. Sending official test scores to colleges 

  7. Securing academic and personal recommendations 

  8. Completing and sending applications (or waitlist/appeal statements) in a timely manner 

  9. Monitoring status of application and advising colleges of enrollment intentions 

  10. Writing for the application must be the student’s own original work

C. Payments

For your convenience, a three-payment option is available, with 1/3 due at the start of the process, 1/3 due one month later, and 1/3 due one month after that. If less than two months left before deadline, full payment is due one week before the final application deadline. 

PAYMENT MAY BE MADE VIA CHECK (preferred) made out to “College Essay Guy” and sent to: 

Ethan Sawyer
4036 Goodwin Avenue
Los Angeles, CA 90039

Payment also possible by direct bank transfer or PayPal, but client (you) will be responsible for fees.

D. Important Note

Since the services provided by CEG are advisory in nature and the final decision on selection of colleges rests with the student and family, it is understood that neither Ethan Sawyer nor any member of the CEG Team guarantees acceptance to any particular college. Fees are not accepted from institutions or programs for referral or placement of a client. The primary obligation of CEG is the welfare of the student.

Although we have had gratifying success, no guarantees are implied. Since the only person who can impact the college’s ultimate decision is the student, designated fees are payable whether or not the student gains acceptance to the college of choice.