Our B Corp
Story

We are—and have always been—a values-driven company, committed to bringing ease, purpose, and joy to the college admission process.

A group of sixteen adults poses indoors, standing close together and making playful faces and gestures for the camera.

WHAT IS A CERTIFIED
B CORP?

Becoming a B Corp reflects the heart of what we do: Providing access to creative college essay and application support for any student, anywhere.

Certified B Corporations are businesses that commit to balancing purpose and profit. They’re part of a global community working to create positive social and environmental impact.

Earning B Corp certification is kinda’ like a restaurant earning a Michelin star—it’s a trusted, independent signal that a company meets rigorous standards of quality, only here the focus is on ethics, sustainability, and responsibility. As a B Corp, we do our best to consider our employees, communities, partners, and the planet when we make decisions.

A group of people stands behind a large white “Certified B Corporation” logo with text stating the company meets high social and environmental standards.

WHY DID WE BECOME A B CORP?

Becoming a B Corp reflects the heart of what we do: Providing access to creative college essay and application support for any student, anywhere.

We are—and have always been—a values-driven company, guided by principles of deep care, integrity, and strategic efficiency.

We’re proud to be part of a community of other organizations committed to doing business for good.

A graphic of two hands shaking, outlined in white on a dark blue background with an orange circular border, symbolizing agreement or partnership.

OUR B CORP MISSION

We want to support any student, anyywhere on their college admission journey through our free resources, pay-what-you-can courses, and one-on-one essay and application support. Learn more about our impact.