College Admissions Counseling

Personalized college admissions counseling from industry veterans

For over 20 years, we’ve been helping students get into the best colleges and universities in the US and around the world and navigate this process with more ease, purpose, and joy.

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Find Your Best Fit. Become Your Best Self.

Feeling confused and overwhelmed by the college admissions process? We’re here to put an end to that. Our mission-driven college counseling goes beyond developing the applicant to develop the human. That’s you. (Or your child). Our goal is to reduce stress, increase clarity, and help you find your best fit college, based on who you are, not what the ratings say.

Our counselor was just EXTRAORDINARY!!

So knowledgeable, supportive, engaging, and ready to respond at the drop of an email. She felt like the most valuable ally possible. I trusted her feedback implicitly.

Our counselor was kind, helpful, and honest…

She created a calm and positive environment and was also very responsive to me when I had questions.

Working with your team was one of the best things I have experienced.

For me, it was much more than essay writing — it was about self-reflection, authenticity, discovering what truly matters to me and what my values are. My brothers and I are beyond lucky to have had the opportunity to work with your team. Thank you, from all of us. We truly appreciate the time we had to work with you and what you taught us both in essay-writing and in life.

Former student Jamie

Stanford University, Class of 2025

What makes us different?

Great counseling is relational, not transactional, ensuring students feel truly seen and supported.

Unparalleled Counseling Experience

We’re a team of educators and former admissions officers with decades of experience. We take great pride in knowing schools around the world, and work with students considering a wide range of majors.

Our Transformational Process

Our proven approach, developed over 20 years in the college admissions space, guides students to explore their values in ways that lead not only to better outcomes, but becoming better humans.

Trusted by Colleges

Our processes are so well-regarded by admissions officers that some highly selective colleges (the ones you’ve heard of) use our materials in their own essay writing workshops. Yup, really.

Whole-Person Development

We don’t just polish applications; we mentor students to discover their passions and build life skills. Unlike firms that emphasize proprietary calculators or admissions officer experience, we focus on your journey.

Ethical & Student-Centered

As a B Corp, we adhere to the highest standards of social responsibility. We refuse to feed Ivy‑or‑bust anxiety. You’re already good enough. We’re here to help you find a college that recognizes that.

Long-Term Mentorship

Our counselors consider how their time with you will impact your life after applications are submitted, sharing tools and skills that support you through college transitions, gap years and early career exploration.

Want comprehensive essay guidance?

Work with one of our essay specialists to get industry-leading coachinging on your personal statement, supplemental essays, activities list, and additional information.

Book a Free 30-Min Call with a Counselor

Our college counseling services

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Academic Planning

We encourage students to make intentional and inspired academic choices.

  • Helping you pick classes that interest you while keeping the big picture in mind
  • Coaching on major selection and importance of ‘fit to major’ 
  • Demystifying what colleges want to see (and taking out the guesswork)
  • Guiding course selection to find ideal academic rigor and balance
  • Selecting academic enrichment programs and internships that don’t feel like ‘checking a box’
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Personal Growth & Development

We take an inside-out approach to build student confidence and agency from within.

  • Instilling self-advocacy so students are the drivers of the process
  • Translating your life experiences into a tangible resume
  • Preparing for interviews without you feeling unsure or overly scripted 
  • Encouraging you to take initiative and show impact
  • Keeping the whole process grounded in who you are, not who you think you’re supposed to be
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Profile Building & Application Strategy

We focus on authentic alignment to develop a strategic college application roadmap.

  • Creating college lists focused on finding best fits where you’ll belong 
  • Developing your profile and application submission strategy
  • Reviewing your profile through the eyes of an admissions officer with CEG’s signature Admissions Committee
  • Charting your standardized testing roadmap (and test optional strategies) 
  • Planning for intentional summers and extracurricular engagement
  • Securing the best possible recommendation letters
  • Coaching in specialized areas such as athletic recruiting, BS/MD programs, GAP years, transferring, and feedback on portfolios for STEM, art, architecture, and more
  • Reviewing your final application draft before submissions
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Partnership & Support

We focus on collaboration and care for your family. We are the calm in the storm. You’ll notice the CEG difference through:

  • Engagement with parents as partners in college planning
  • A trusted counselor who builds real rapport and genuinely cares about the human(s) on the other side of the Zoom screen
  • Family education on college costs, scholarships, financial aid, and so much more
  • A team of seasoned experts who monitor current trends in college admissions
  • Access to an integrated, industry-leading, essay coaching program
  • Lowering the anxiety and bringing ease to the process so you can be a parent (instead of a project manager)

I only wish we had worked with you earlier!

My son finally believed what I’d been telling him since a professional counselor was now also telling him the same.

Less stress. More purpose. Better outcomes.

Our approach is built to reduce anxiety and reveal strengths. We focus on who your student is and who they’re becoming.

The result?  Better and more authentic college applications that help you stand out from the crowd.

We’re a certified B Corp

Unlike traditional corporations, B Corps are legally required to consider the impact of their decisions on all stakeholders: customers, workers, communities, and the environment.

As a B Corp, we demonstrate our active commitment to providing college application support to every student, everywhere, by offering hundreds of free resources, and pay-what-you-can spots for our online courses.

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Why families love working with us

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Improved College Admissions Outcomes

Students with a strong understanding of their values choose colleges that truly fit, leading to stronger demonstrated interest and more compelling essays. This results in greater admissions success, not just to selective schools, but to right-fit schools where students thrive.

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Greater College Retention and Satisfaction

Students who reflect on their identity and purpose often develop a stronger sense of direction. Self-aware students are often more likely to engage meaningfully on campus, leading to higher persistence and graduation rates.

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Deeper Emotional Resilience and Confidence

Reflecting on values and challenges helps students develop emotional vocabulary and resilience. When students feel seen and heard, they’re often more emotionally prepared for college, less anxious, and more adaptable.

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Better Long-Term Decision-Making

Guided self-reflection helps students make decisions aligned with their core values, not external pressure. This leads to greater clarity and a sense of purpose in college and beyond, resulting in better life satisfaction and fewer mid-course corrections.

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A Shift from Compliance to Ownership

We teach students to ask not only "What do colleges want?” but also "What do I want to say, and where will I be able to grow?" This orientation builds leadership capacity, creative courage, and lifelong self-advocacy, making students authors of their own story.

Meet our Team of Veteran College Counselors

The College Essay Guy Team is made up of veteran counselors with experience across the profession—from admissions offices at colleges and universities, to public and private high schools, and independent consulting.

College Counselor

Core Values: Honesty, Gratitude, Trust

Morgan (she/her), Executive Director of Essay Coaching and College Counseling at College Essay Guy, brings over 25 years of admissions expertise to CEG. Her career is rooted in eight years of experience in college admissions where she was an application reader and oversaw admission to an undergraduate business school as a Senior Assistant Director of Admissions. Following her time in admissions offices, she spent over a decade guiding domestic and international students through the admissions process at two boarding schools in Massachusetts and North Carolina. Her dual perspective as a former application reader and seasoned counselor allows her to navigate the complexities of highly selective admissions skillfully.

At CEG, Morgan’s mission is simple: helping students feel successful, authentic, and confident. Recognized as a Counselor That Changes Lives, she champions a student-centered approach built on values of trust and agency that empower students to turn a potentially stressful process into a transformative one. She was recently featured in U.S. News & World Report’s “7 Steps to Choosing the Right College.” Her students have been accepted at nearly all the Top 50 (US News Rankings) and many highly selective liberal arts colleges. Here are just a handful of the colleges she’s had students admitted to recently: NYU, USC, Georgia Tech, CMU, UNC-Chapel Hill, all UC campuses, UVA, MIT, Emory, Stanford, Columbia, Duke, UT Austin, Cornell, Michigan, Lehigh, Northeastern, University of Florida, University of Rochester, Boston College, McGill, Purdue, UC Boulder, TCU, University of Washington, and many more. 

A New England transplant living in Chapel Hill, Morgan is as competitive about board games as she is about helping students craft standout applications. When she’s not talking college admissions, she’s adventuring with her family—especially her spunky 11-year-old daughter—somewhere near the water or on the ski slopes out west. She believes that self-reflection is the ultimate superpower of college planning and loves being her students’ biggest advocate, cheerleader, and strategist.

Education: 

  • B.A. Philosophy and Political Science
  • M.Ed. Interdisciplinary Education
  • Graduate Certificate in Counselor Education

College Counselor

Core Values: Growth, Creativity, Laughter

Renee (she/her), Senior College Counselor, has spent over 30 years navigating college admissions, including the last 6 years as one of the original College Essay Guy counselors. She has worked with students applying to colleges across the United States (and abroad) and loves diving into research to support students’ niche interests and high-achieving goals. She uses the knowledge she’s gained from touring over 200+ college campuses in the US, Canada, and the UK to guide students toward colleges that best fit their aspirations. She helps students understand what their college priorities are and infuses fun and laughter along the way. 

Renee’s extensive tenure working in high schools, coupled with her leadership roles with NACAC (Capitol Hill advocacy), SACAC (state initiatives), and the Common App Advisory Board, position her to advise students to maximize their potential while understanding the national landscape of admissions. She has advised students pursuing college athletics, performing arts programs, and military academies, as well as most academic disciplines. Her students have been accepted at a wide range of colleges, including many of the most highly selective colleges in the country (T50 USNWR), the Ivy League, HBCU’s, and top ranked liberal arts colleges. In recent years, her students have been admitted to Columbia, Dartmouth, Cornell, MIT, NYU, Wellesley, Northeastern, Barnard, all UC campuses, University of Michigan, Davidson, Brown, USC, Smith, Stanford, Swarthmore, U Chicago, UGA, Ga Tech, Vanderbilt, UIUC, University of Washington, Scripps, Carnegie Mellon, UNC-Chapel Hill, Wash U, UT Austin, UVA, Wake Forest, Duke, Northeastern and countless others. 

 

When she’s not planning her next college tour, Renee is likely tending to her garden, doting on her favorite dog, Pretzel, and plotting her next travel adventure.

Education: 

  • B.A. Psychology
  • M.A. School Counseling
  • Ed.S. Educational Leadership & Administration

College Counselor

Core Values: Humility, Kindness, Respect

Scott (he/him) is a College Counselor who brings two decades of experience in university admissions and college counseling to his CEG families. This includes 8 years as an admission officer at Middlebury College and 9 years at independent schools in Hong Kong and Vancouver, Canada. Scott brings his extensive knowledge of the admissions processes of the US, UK, Canada, Hong Kong, Australia, and Europe to his work with American and international families. He believes strongly in the philosophy of “best fit” in university admission. Having experienced the admission process from both the parent and counselor perspectives, he loves getting to know his students and families to help make the process as positive, comfortable, and stress-free as possible. 

His students have been accepted at a wide range of colleges across the globe. In the US, his students have been accepted to Stanford, MIT, Harvard, UPenn, Cornell, Columbia, all UCs , Swarthmore, Wesleyan, Carleton, CMC, Macalester, BU, BC, NYU, Barnard, Wellesley, Purdue, UW, UVM, William & Mary, UMinn, Reed, LMU. And his students have been accepted to the following Canadian and UK universities: UBC, UoT, McGill, Western, Simon Fraser, U of Victoria, Queen’s, Calgary, Alberta, TMU, Acadia, Mount Allison, Dalhousie, UCL, KCL, Edinburgh, St. Andrews, Manchester, Durham, Exeter, Bristol, Warwick, etc. Outside of college counseling, Scott enjoys cycling, Nordic skiing, travel, cooking, music, and good conversation. Splitting his time between Hong Kong and New England, he brings a truly global lens and a calm disposition to his students. 

Education: 

  • B.A. in Social Anthropology

Senior College Admissions Counselor & Essay Specialist

Core Values: Authenticity, Fun, Wisdom
 
Tom (he/him), Senior College Counselor (Admissions Insider Offering), Essay Coach & Content Specialist at College Essay Guy, has spent 11+ years helping students and families navigate the college admissions process with clarity, care, and genuine insider knowledge. He has worked across every side of admissions: as an admissions officer at the College of the Holy Cross (his alma mater), where he led diversity fly-in programs and the LGBTQ+ Staff Mentor Program; as an Assistant Dean of Admissions at Pomona College, where he helped implement the school’s test-optional admissions policy; and as a college counselor at a selective Seattle independent school. He has also spent four summers as a faculty member at College Horizons, an organization dedicated to supporting Native American, Alaska Native, and Native Hawaiian students through the college process.
Tom first connected with CEG when, as an admissions officer at Pomona, he encountered a Matchlighters student whose essay stopped him in his tracks. He has been part of the CEG family ever since. Rooted in a deep commitment to equity and authentic storytelling, Tom helps students move from “I don’t know what to write about” to a polished, compelling application that feels unmistakably them.
Tom specializes in highly selective admissions and works closely with students applying to competitive schools nationwide. His students have been admitted to places like Columbia, Harvard, Duke, Stanford, Tufts, Carnegie Mellon, USC, University of Washington, Colorado College, Case Western, Amherst, Yale, Pomona, Northeastern, Northwestern, Pitzer, Williams, Bowdoin, University of Chicago, every UC campus (including Berkeley and UCLA), US Naval Academy, Middlebury, University of Virginia, Notre Dame, Penn, Brown, University of Michigan, Georgia Tech, MIT, UIUC, Dartmouth, Vanderbilt, Caltech, Cornell, Carleton, Scripps, Claremont McKenna and many others.
A passionate Kacey Musgraves fan (all eras, not just star crossed and Golden Hour), breakfast burrito devotee, and committed space tourism skeptic, Tom is the first to acknowledge how high-stakes and personal this process can feel. He has been on both sides of the admissions table, and you will find nothing but genuine empathy and solidarity from him as you navigate your college admissions journey. Tom splits time between Los Angeles and his roots in coastal Maine.

College Counselor

Core Values: Close Relationships, Curiosity, Authenticity
 

Tillie (she/her), Senior College Counselor & Content Specialist at College Essay Guy, has been working with students from around the world for over 15 years. She’s worked in all facets of the college application process, first as an Admission Officer recruiting students, assessing applications, and awarding scholarships. She then worked as a counselor in elite boarding schools, at a private counseling firm in South East Asia, and then spent 5 years in the San Francisco Bay Area as a Co-Director of College Counseling. Most recently she was an undergraduate application reader for USC and has consulted with students and organizations across the nation. 

Tillie believes in treating her students like the young adults that they are – working with serious attention to detail, deep listening, and a healthy dose of humor. She works closely with students applying to highly selective universities, especially majors in STEM (Comp Sci, Engineering, Biology, Data Science, etc.), Business, Social Sciences, and the Arts & Architecture. She specializes in helping students craft a cohesive, compelling story through their essays and portfolios. Her students have found great joy and success at places like Brown, Cornell, Columbia, UChicago, Duke, Emory, Johns Hopkins, University of Michigan, USC, UCLA, UC Berkeley, Vanderbilt, NYU, BU, Wash U St. Louis, Bowdoin, Pomona, and many more!

A filmmaker, trained ballet dancer, gameshow competitor, and guacamole enthusiast, Tillie is a proud Dodgers fan raised in Nairobi, Kenya, who now calls the Pacific Northwest home.

Education: 

  • B.A. Theatre
  • M.A. International Education Management

College Counselor

Core Values: Professionalism, Open-Mindedness, Kindness

Susan (she/her) is one of the original CEG counselors, bringing a powerhouse career in admissions and counseling that spans 4 decades. She has navigated every corner of the admissions landscape, from guiding American and international students applying to highly selective research universities and liberal arts colleges, to fine and performing arts programs, test-optional institutions, and disability support programs. In college admissions, she has evaluated thousands of university applications to multiple selective institutions.

As a known expert in the field of admissions, she was a founding board member of the Character Collaborative, a nonprofit supporting the use of personal qualities and character attributes in students’ applications. She has served and volunteered on many other industry boards including College Board, the Educational Testing Service, the Common Application, the National Association for College Admission Counseling, and the access organization GoToCollege NYC. You can also find her as a regular contributor to the Your College Bound Kid podcast.

Susan is a counselor at heart who loves helping students and parents launch their college searches and prepare authentic and strategic college applications. When she isn’t podcasting or writing, this native New Yorker is a dedicated sports enthusiast and mother of adult twins (an ICU nurse and an entrepreneur). She splits her time between the Big Apple, Philadelphia, and the coast of Maine—bringing countless years of wisdom to every student she mentors.

Education:

  • B.S. Psychology
  • Diplôme de deuxième degré, France
  • MS.Ed. School Counseling

College Counselor

Core Values: Authenticity, Balance, Compassion

Jay (he/him), Senior College Counselor, brings over a decade of experience specializing in the University of California system and admissions to highly selective colleges nationally. He excels at applying his expertise in STEM fields like pre-med, engineering, and computer science to student profile and college list development. As a former application reader and interviewer for UCLA’s Alumni Scholarships Program, Jay has a sharp eye for what makes an applicant stand out at top institutions. 

Using a strengths-based counseling style, Jay collaborates with students to craft authentic applications that help students reach for dream schools empowered with confidence. He holds a California PPS credential, which grounds his counseling in a holistic approach, helping students with time and stress management and character development, recognizing that a student-centered approach is key to success. His students have achieved admission to all Ivy League schools, every UC campus, and top private colleges such as Stanford, MIT, Johns Hopkins, Northwestern, Duke, Rice, Carnegie Mellon, NYU, USC and more. Jay’s mission is not just to help students reach their dream schools but also to empower them with confidence and skills for a bright future.

As a Southern California native, Jay is usually at Newport Beach or taking a long afternoon hike in Crystal Cove. He’s a fan of anime, travel, sports, and discovering the latest food trends on TikTok.

Education:

  • B.S. Microbiology
  • M.A. Applied Psychology – School Counseling

We hate to brag…

But we know parents are often curious about the numbers.

Acceptances each year to top colleges around the US, including multiple students going on to each of the Ivy schools yearly.
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Students served with personalized, one-on-one college essay & admissions counseling
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Of students we work with have b een accepted to top 50 schools (if rankings are your jam).
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Here’s what some of our students and families have to say

Our counselor was a wealth of deep knowledge and very thoughtful when considering what the best options for our son were. Her care was evident and she was so helpful. She was quick to answer any questions, even at the very last minute. She helped to set realistic expectations. Her advice was clear and she clearly is an expert in the field. We are so thankful to have had her help in the process.

Out of every company I’ve ever communicated with, there’s something undeniably SUPERIOR about CEG: you are extremely knowledgeable, thorough, easy to work with, affordable (let’s not minimize that), but also EXTREMELY PERSONABLE! This process gets really tedious and stressful after a certain point, and the CEG team always makes every procedure engaging and even FUN! I reached a point early on in the school year, where after working with CEG over the summer, I decided to delete emails from every other college service trying to connect with me. Not only was it severe overload, but I knew I would get the best possible advice on every front from CEG, and wanted to expend my energy where it counted the most.

Our counselor was transparent; always said what she thought and brought a lot of “know how” expertise and value-added perspective to the table. She was always willing to communicate with me as a parent on a number of subjects, and that was hugely appreciated and helped me gain confidence in our investment.

Schedule a free 30-min call

Frequently Asked Questions

Yep! Our team has 150+ years of combined college admissions and college counseling experience. So if there’s a question or confusion you have, we’ve likely covered it many times over the past 30 years.

Working with the right counselor that you connect with is key to feeling great about the college admissions process, especially since this might be a multi-year process. So we recommend that all prospective students and families schedule a Get to Know You call with our recommended counselor to see if it’s a great fit before getting started.

As we like to say with most college admissions questions, it depends on each student’s needs. Students that plan to apply to the most selective universities or are the first in their family to attend college in the US often start working with us as early as 9th grade. Not sure? Schedule a call with our team so we can learn more and provide guidance.

Parents are crucial to the college admissions planning process. We invite parents to offer input at various stages of the college planning process, with often a bit heavier involvement at the start to provide input on family finances and college selection. We also often invite parents to join select meetings throughout the process.

Every student’s needs are a bit different, and we cater our scheduling times and frequency based on the needs of families. On average, 9th and 10th graders may meet with us a couple of times a semester, with possibly more meetings if you’re looking for more hands-on summer application, college visit planning or extracurricular coaching.

Once 11th and 12th grade arrive, we recommend meeting closer to monthly during the school year. Counselors are typically in communication with students and parents in between meetings to answer questions or address emergent needs. We are here for you from the moment you sign up through the end of your senior year of high school!

Our counselors work with students to schedule meetings at mutually convenient times. We know that students are usually available on the weekends, after school, and in the evenings during the school year, so we don’t have issues accommodating most student’s schedules and this is something that can be discussed during your Get to Know You call. Meetings take place on Zoom.

We do! We work with a number of transfer and gap year students every year. Ask us for more info about how we tailor our college counseling and essay coaching support for these students.

Applying to graduate school? Schedule a call with the head of our Graduate Admissions team here.

We work with students at all stages of the college admissions process, from high-achieving Ivy-bound students, those targeting liberal arts colleges, or even students targeting awesome in-state options close to home. We work with athletes, visual and performing artists, students applying to direct entry medical programs, selective business or STEM programs, and lots more. Share with us your unique goals and needs, and we can share how we might be able to help.

We also have experience working with non-traditional students, whether you’re returning after a decade plus long break from college, homeschooled, or embarking on a gap year before applying to college.

Students typically work with one college counselor through the college admissions process, though you’ll have your profile and work reviewed regularly by our full team of college counselors throughout your time with us.

Once senior year starts to roll around, students can elect to sign up to work with a dedicated college essay specialist during the summer and fall to help you craft a compelling narrative in your essays, activities list, or other supplemental writing requirements.

Our counselors love diving into the heart of the application process with students. We begin by preparing students for applications ensuring they understand what the application options are and how they function. Later in the fall of senior year, we play an active role by guiding and providing specific feedback for upleveling application content. We are typically the last set of eyes on your application before it’s ready to hit submit!

While we often find that students don’t need to meet on a regular basis after applications are submitted, our support is in place through senior year. This means that we are here to help with any unexpected needs through the application process to help you navigate college decisions. While it’s impossible to anticipate receiving a deferral or wait list decision ahead of time, we’ll be ready to provide guidance should you need to strategize around outcomes or prepare a letter of continued interest.

Here’s the short version:

We don’t guarantee admission to any particular college (and if someone promises you they do, you might want to run the other direction.)

We work with students to plan ahead, think intentionally about their extracurricular involvement to have maximum impact, challenge themselves with a rigorous course load, and work hard to craft compelling college applications and essays. Students that we work with who have put in the effort have had gratifying success and go on to amazing colleges around the world.
Each year, we have half a dozen or more acceptances to each of the Ivy+ colleges, as well as top liberal arts colleges and public universities, selective specialized STEM, business, pre-med, and arts programs. But we don’t just base our success on where students get in.

Beyond getting into their top-choice colleges, we help students to move through the process with more ease and less stress, put thoughtful intention behind each choice they make, and to have some fun along the way. (Yep, this is gonna’ be fun.)