Case Study • Alya
How Alya Traded Her Highlight Reel for a Deck of Cards
Her first draft listed everything she’d done and showed none of who she was. Her coach asked one question that changed the topic entirely. Nine drafts later, an essay about card games let Williams meet the person behind the résumé.
As seen in
What selective colleges actually look for
CEG's team analyzed more than 200 college websites: strategic plans, mission statements, admissions pages, and supplemental prompts. Five qualities showed up again and again. We call them the admission nutrients.
Intellectual curiosity
The questions you can't stop asking. It shows up in your transcript, your activities list, and most powerfully in your essays: the things you choose to write about and the connections you make between ideas.
Service to others
How you've worked to make things better for the people around you: your team, your school, your community. The activities list is the main place this shows up, and essays can reinforce it.
Leadership or initiative
Being a catalyst (starting things) and being proactive (improving things that exist). You don't need a formal title. You need evidence that you moved something forward.
Collaboration
The one students most often forget. Colleges are building a community and want to know you work well alongside people different from you. Lots of colleges are seeking bridge builders.
Consistent engagement
Something you've shown up for, again and again, over time. Depth over volume. Often covered by the activities list, but essays can show the why behind the what.
Alya's essay demonstrates at least four of these — intellectual curiosity, service to others, collaboration, and leadership — all shown, never named.
A résumé that showed nothing
Alya came in with a strong résumé and a draft that listed it. She was a dancer, a robotics captain, a dorm RA, a bookseller, and a summer teaching intern at an immigrant learning center. The draft captured none of it.
“I asked her what values she was showing about herself. She paused and said, ‘I’m actually not showing that stuff.’ That realization unlocked everything.”Ali, Alya’s coach
Alya agreed to try a new topic. What she landed on was card games — Uno, Burro, Solitaire — each one a way into a different value and a different side of who she is.
Three card games, three sides of Alya
The essay opens on a game of spoons with nine cousins — the lunge for the cold metal, the chaos of it. Then a rhetorical question, and a promise:
That promise does a lot of work. From there the essay moves through three games, each one introducing a value and then extending it into her real life: Uno for empowerment, Burro for curiosity, Solitaire for perseverance.
The electric feeling of calling "Uno" maps onto speaking up about the lack of female representation in STEM with her robotics teammate, and onto organizing Women's History Month events. Then the move that makes it land: she shifts from winning to shared joy — from empowerment to mutuality.
Chess games, the Lego Death Star, the Schrödinger equation — soft examples that never appear on an activities list. Then she extends it: knowledge only matters when shared, which brings in her teaching at an immigrant learning center.
Played alone for over an hour, Solitaire becomes perseverance — but specifically self-awareness. Some games can't be won. Knowing when to stop the impossible game, so she can win the next one, is part of persevering.
The essay ends where card games always do — with another hand to play. Alya packs her worn deck for college and keeps the honest ending she fought for: "I just hope I play my cards right."
Alya's first draft was a list of achievements. Her final essay was about card games. Her real activities — robotics, Women's History Month, teaching — stayed in, but as small, specific moments inside the games, not a highlight reel. That shift opened the door to show much more about who she is.
Alya’s full personal statement
I sat amongst my nine cousins in a tense circle, our eyes darting between one another, as we waited for that one decisive moment. Then, in a flash, my hand lunged forward, latching onto the cold metal, and chaos erupted — but it was all over a simple game of spoons.
But is it so simple?
To me, card games are more than entertainment. Each shuffle of the deck and turn of a card offers lessons on how to approach the world around me.
In a heated game of Uno, I’ve learned when to strike, hold back, and anticipate others’ moves. When instinct and experience converge, leading to my triumphant cry of “Uno!” the electric feeling empowers me to keep playing.
This feeling returns while heatedly discussing the lack of female accreditation in STEM fields with my robotics teammate, emboldening us to speak louder at team meetings. It’s also present while creating Women’s History Month events, where trivia sessions and female-led discussions on modern-day feminism celebrate social progress and accomplishment. This mutuality has shown me that collective success not only amplifies individual achievements but also deepens the joy in celebrating others’ victories. So, while I fight tooth and nail every game, I simultaneously revel in watching my competitors experience the joys of declaring “Uno.”
This summer, a student at an immigrant learning center taught me Burro. Enraptured by a new set of rules, I drew on my experiences grappling with Gin Rummy and Presidents, strategizing which cards to sacrifice to be victorious in the end. In this way, I learn to truly understand — harnessing insights toward uncharted discovery:
It’s watching chess games like Fabiano Caruana’s nine-move checkmate against Alireza Firouzja that complicate ideas of probability and the almost infinite possible positions (approximately 2.4 trillion after nine moves). It’s also the countless hours spent tediously constructing the Lego Death Star’s Superlaser, seeing how individual pieces enjoin to create a cohesive system. Or how reading about the applications of the Schrödinger equation in quantum entanglement helps me discover how much I still don’t know.
But just as Burro is more fun when played with others, knowledge is more exciting when shared far and wide. As I assist faculty children grappling with paper airplanes during a design challenge or teach youth robotics teams how to loop code when programming, I realize that more than learning, the passing on of ideas is how our society evolves. Just as those I teach Burro will eventually outplay me, knowledge gains its strength when shared and transformed by others.
Tirelessly played alone, Solitaire games can last for over an hour. Each game, I examine piles of cards, knowing there is a hidden move for those who look for it. I picture these games during a losing streak at a robotics competition, trying to find the error within a thousand lines of code. Or as I push my shoulders back, point my toes, and remember to smile throughout dance rehearsal.
Although Solitaire has taught me the art of perseverance, some games simply can’t be won. A glitchy program may have to be rewritten. A dance practice needs breaks. Self-awareness is part of perseverance, and I have grown to understand my limits, so when I stop the impossible game of Solitaire, I can triumph in the next one.
As I prepare for college, the first thing I’ll pack is my deck of cards, worn down from years of use. Yet, with every card shuffle comes a new combination, a new hand, and I must adapt to play. When the next game is dealt, I’ll revel in others’ wins as much as my own, learn new strategies, and know when to fold. I just hope I play my cards right.
Ali on what makes Alya's essay work
Structural and sentence-level analysis. Student excerpts are in the highlighted boxes; the read follows each.
The opening: nine cousins and a game of spoons
Three short paragraphs, not one dense block. Ali: "Admissions officers are staring at dense paragraphs all day. Breaking the intro into three pieces emphasizes craft and the rhetorical question, and creates a sense of progression and forward motion." On the content: "I love the cinema of the opening. She drops us into the moment and creates anticipation, then the rhetorical question, then a clear launch line so the reader knows exactly what she'll talk about."
The launch line is clear and direct, not clever for its own sake. It tells the reader exactly what the next 500 words will deliver.
Uno: empowerment → mutuality
Ali: "The frame becomes clear. She introduces her first value through Uno, empowerment, then her specific brand of it, nodding to robotics and Women's History Month, but also the impact." The key move is the shift from empowerment to mutuality.
The shift from "I win" to "we both get something from this" is the uncommon language that makes a common value land differently.
Burro: intellectual curiosity and soft examples
Ali: "These are soft examples. They don't appear on her résumé, and that's how you know it's truly personal." And: "I love the jargon, probability, the Schrödinger equation, but she infuses insight into every one. It's not look-what-I-know; it's that these things help me see the world differently."
The insight isn't "I'm smart." It's "being smart only matters when shared." That's the uncommon version of intellectual curiosity.
Solitaire: perseverance → self-awareness
Ali: "She zooms in on résumé examples, robotics and dance, not to say look-what-I-did, but to show the more intimate moments." The value shifts from perseverance to a specific kind of it: self-awareness.
"Self-awareness is part of perseverance" is the uncommon version of a value every other student claims.
The closing line
Alya kept "I just hope I play my cards right" over the more confident "I'll play my cards right" that Ali suggested. Ali's read: she knew what she wanted by draft nine. The small hope is more truthful than the big declaration, and in a college essay, honesty is what makes a voice irreplaceable.
Ali McKeon
Ali McKeon earned her BA in English from Stanford and an MFA from UC Irvine. Over eight years, she's helped students earn spots at Stanford, Cornell, Duke, Dartmouth, and more, coaching them to turn everyday details into essays that sound like no one else.
Supplemental essays
Alya’s Dartmouth & Northwestern supplements
Alya applied Early Decision to Williams and got in, so she never submitted her other supplements. The work still mattered: it’s real self-discovery, and some of the clearest roles-and-identities writing in her whole application. These excerpts come from her Dartmouth and Northwestern drafts, with Ali’s read after each.
Introduce yourself
"Be yourself," Oscar Wilde advised. "Everyone else is taken." Introduce yourself. (Dartmouth)
Ali's read: a nice nod to her personal statement, a value for excellence she treats as synonymous with being the youngest.
The listener
Ali's read: she ties this identity to emotional intelligence and deep care. It's an entire essay about teaching English to refugees, distilled down to a single identity.
The stilt walker
Ali's read: managing ambiguity and persisting forward, the same value her Solitaire section explores, in a different key.
Closing identities (reused for Northwestern)
Ali's read: "I'm such a roles-and-identities person. Even identities as specific as cookies matter, because colleges want to know who's stepping onto campus. I like to ask: what invisible hats do you wear?" Alya adapted this same intro for Northwestern's diversity-of-perspectives prompt.
How Alya's activities list was built
The list isn't just what she did. It's ordered to make a case. Here's how Ali and Alya shaped it, and the real entries underneath.
Initiative, impact, and one memorable detail. For common activities, Ali looks for initiative and measurable impact, plus one unexpected contribution that makes the line memorable. Not every activity needs to be unique.
Personality counts. She encourages students to keep the softer moments and personal voice, so the reader meets a person, not a résumé rehash.
Depth across a few real things. The list leads with robotics leadership and STEM-equity work, then rounds out with dance, service, and research, showing range without padding.
| Activity | Description |
|---|---|
| Robotics — Captain (12), Outreach Coordinator (9–11) | Engineer and document the design process for competition robots; founded and mentored 4 youth robotics teams; ran 3 STEM activities a year for kids ages 6–8. Connect Award. |
| Dorm Prefect & Resident Assistant (11–12) | Oversaw new students' transition into the dorms, addressed homesickness, ran nightly study halls; planned bonding events like dorm olympics and movie nights. |
| Dance — performer, choreographer, tech crew (9–12) | Studied jazz, tap, contemporary, and ballet; choreographed 3 pieces; collaborated on a work about suicide awareness; learned videography, lighting, and sound. |
| Summer Intern, an immigrant learning center (12) | Co-coordinated a 2024 immigrant student success conference (600+ registrants); taught English to immigrant and refugee adults. |
| Laboratory Assistant, chemistry department (11–12) | Chosen as the professor's first assistant; prepared lab samples and solutions, sterilized equipment, and analyzed results. |
| Leadership Institute intern (10) | Trained in advocacy and problem-solving; mentored freshmen; led a discussion, film screening, trivia, and art exhibit on women in STEM (200+ students). |
| Disciplinary Committee (11–12) | Appointed to give the student perspective on cases; advocated for fair, appropriate consequences. |
| Campus Tour Guide (10–12) | Guided prospective families through campus, sharing school history, culture, and academics; advocated for supportive dorm environments. |
| Assistant Bookseller, an independent bookstore (12, summer) | Encouraged kids' reading with personalized suggestions; shared her love of Taylor Jenkins Reid and R.F. Kuang; learned the indie bestsellers list. |
| Summer academic programs (11) | Applied machine-learning principles to program interactive games (a summer AI program at Brown); traveled to study Scandinavia's AI and environmental sustainability through a global studies program. |
What Alya added, and why
The Additional Information section is optional space on the application. Alya used it mostly as overflow from her activities list, adding context and detail that didn't fit elsewhere.
Ali's read: for Alya, this section wasn't filler. It carried the specifics the 150-character activity lines couldn't hold.
Robotics leadership
She distinguished her two captain roles after the team grew and split in two, and explained how she created and mentored four youth robotics teams and judged regional competitions.
Prefect / RA depth
She logged the specifics the activity line couldn't hold: 20 hours of training, on duty 24/7, and roughly 80 students supported, plus the bonding events she ran.
Immigrant learning center
She described identifying 20 immigrant-founded local companies for the center to support and co-leading level-two ESL lessons in literacy, pronunciation, and digital literacy.
Leadership institute
She built safety and violence-prevention seminars for underclassmen, mentored the next cohort's capstones, and created a Day of the Girl showcase that reached about 200 attendees.
Global studies program
On a trip to Scandinavia, she studied sustainable living, transportation, and food systems, examined AI and new technologies, and analyzed the design process at a design museum. She also added one more honor here: High Honors every term, freshman through junior year.
Action takeaway
Additional Info earns its space when it adds proof and context: the details a 150-character activity line can't carry.
What made Alya's application work
Soft examples
The details that live in a student's life but never hit the activities list: the chess games she watches, the Lego Death Star, the shoulders-back adjustment mid-rehearsal. They're what make the essay unmistakably hers.
Common values, uncommon language
Empowerment became empowerment-and-mutuality; perseverance became perseverance-as-self-awareness. She started with the common value and reworded it until it was hers.
Shown, never named
Intellectual curiosity, collaboration, and leadership all came through without being stated once.
Nine drafts to get there
The real insight wasn't in the first version. It came from iterating, and from an outside read.
None of this arrived in one draft. It took a framework, a lot of iteration, and an outside read, which is exactly what a coach is for.
Work with a coach like Ali »Frequently Asked Questions
What do colleges look for beyond grades?
Selective colleges consistently look for five qualities, CEG calls them admission nutrients: intellectual curiosity, service to others, leadership or initiative, collaboration, and consistent engagement. These show up primarily in essays, the activities list, and recommendation letters. There are also factors like institutional priorities that are beyond any student’s control.
What is the montage essay structure?
A montage essay uses a framework (for example, five pairs of shoes that connect to five different moments) to connect different sides of who a student is. Rather than telling one story chronologically, the student zooms in on different facets of themselves through the framework, then zooms back out. Each section introduces a value and grounds it in real examples.
What are "soft examples" in a college essay?
Soft examples are details that don’t appear on a student’s activities list or resume: intimate moments, everyday habits, private interests that reveal personality and character. Unlike resume items, soft examples make an essay feel personal and impossible to replicate.
How many drafts does a good college essay take?
Frequently 10 or more. There’s no magic number, but good essays rarely arrive in one or two drafts. The revision process is where most of the real insight emerges.
What makes a college application "successful"?
A successful application is one where the student can look at their finished work and feel it genuinely represents who they are: not just a curated resume, but a real person with real values and real voice. Outcomes matter, and students who are proud of their work before the acceptance letters arrive tend to have a healthier relationship with the process.