504: What Colleges Want (Part 4): A Crash Course in the Personal Statement with Ethan Sawyer (College Essay Guy)

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On this week’s episode, Tom Campbell (CEG’s Community Manager) sits down with Ethan Sawyer (College Essay Guy) for Part 4 in our What Colleges Want series to talk about the personal statement. According to the latest State of College Admission report – after grades, course rigor, and positive character traits (see previous episodes), the college essay is what colleges care about most. Tom and Ethan get into:

  • What is the purpose of the personal statement? 

  • How do you find a topic, especially if you’re not writing about challenges?  

  • Why do I recommend students NOT choose a common extracurricular activity as their main college essay topic? 

  • How do you stand out? 

  • And how do you know when you’re done?

Fun fact: You’ll find the YouTube video version of this podcast on the College Essay Guy YouTube channel.

Play-by-play

  • 1:38 - What is the purpose of the personal statement in the college admission process?

  • 2:53 - How might students use this statement for multiple schools? 

  • 3:48 - Should students talk about challenges they’ve faced in a personal statement? 

  • 6:47 - Should students talk about their major or career goals?

  • 8:33 - Where is the best place to discuss extracurricular activities? 

  • 10:20 - Should students explain red flags in their personal statement?

  • 11:26 - How can students brainstorm potential topics for their personal statement?

  • 17:56 - What is the structure of a personal statement?

  • 21:11 - How can students stand out?

  • 28:57 - Case Study: What does the process look like from brainstorming to final draft?

  • 35:39 - How does a student know when their essay is done?

  • 38:27 - Is there a place for artificial intelligence in the college essay?

  • 41:47 - have personal statements shifted since the Supreme Court ruling on Race-Conscious Admissions?

  • 44:04 - Why does the personal statement process matter?

  • 49:14 - Closing thoughts

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